A landing page is the page that a visitor lands on your website from a search engine, link from another website or by typing your address directly in to their browser for example. The landing page for small websites will usually be the home page but it can be a specific page deep within your website.

Landing page optimisation (also known as webpages optimisation) is the process of fine tuning your web pages to make them more attractive to your visitors which will increase the number of conversions on your website. You can fine tune different aspects of your website such as content, headings or images and see what gives you the most conversions.

There are two main ways to perform landing page optimisation:

• A/B Testing
  This is where you compare completely different versions of a page, for example, you could run an experiment to see which versions of your website header lead to the most conversions.
• Multivariate Testing
  Is when you want to test different aspects of one page, for example, you could run a multivariate experiment on your home page and see which content, headers and images give you the most conversions.

How can Yellow Zombie help your business?

We can help you set up experiments on your web pages and increase your conversion rates using Google's Website Optimiser tool.

• Plan
  We can help you plan your experiment, look at what you should be testing and what conversions you should be looking at.
• Setup and Run
  We can set up and manage your experiment over a period of time - we usually recommend that a experiment runs for 4 to 6 weeks.
• Results
  We will look at your results and make recommendations.

Contact us for more information on landing page optimisation.